Some people think that a free market system is one where everyone must maximize profit and efficiency without regard for other social values. This is not true. The free market is whatever you want it to be, so long as it’s free from coercion. If you want to only by products made from a company with union workers, go ahead. If you want to only buy products made in your local community, go ahead. If you wish to not buy from Walmart because you don’t like large companies, that’s fine. You can buy the more expensive products if you wish. If you are an employer and you want to pay your employees a lot more than you actually need to, go ahead. If you want to start a company and make no profit, or give all profits to charity, that’s perfectly possible in a free market. To give a more extreme example, it’s even possible to have socialistic companies in a free market. The technical meaning of “socialism” is where the people/workers collectively own the means of production. So, if a group of workers wish to purchase or build a factory, and therefore own this factory (or other business type), and make decisions as a group instead of having a few bosses that own the factory, that’s fine. A free market is one where every person can choose to trade or not trade according to whatever standards and belief systems they have, so long as they aren’t using aggressive force against others.